SLCC 2020 Strategic Messaging Priorities

Communications Objective

Deploy consistent, prioritized messages that elevate and build the SLCC brand. Position the college as a leader in providing inclusive, transformative education that supports the success of students and the communities it serves.

Priority Messaging Criteria

  1. Related to goals in SLCC's strategic plan,
  2. Supports the college's mission, vision, and values,
  3. Elevates and builds positive perceptions of the college,
  4. Demonstrable in practice and results,
  5. Appropriate for external audiences.
Target Audiences
Stakeholders | Media | Potential Students | General Public

Messaging Supports

  • Open Access Mission
  • Why Access is Important
    • College Going Rate
    • Equity in Participation & Completion
  • Equity, Inclusivity & Diversity
    • Targeted Student Support
      • First Gen,Underrepresented, Students of Color
  • Accessibility
    • 12 Campus Sites & Online
    • Concurrent Enrollment
    • Prison Education
    • Rural Outreach
  • Affordable Tuition + Financial Support
    • SLCC Promise
    • Open SLCC
    • Scholarships
  • Support for Students Who Work
    • Onsite Daycare
    • Health & Wellness Resources
    • Free Transportation
Target Audiences
Stakeholders | Media | Potential Students | General Public

Messaging Supports

  • Academic Excellence
    • Stellar Faculty
    • Transfer/Work-ready Students
  • Institutional Excellence
    • State-of-the-Art Facilities  
    • Small Class Size
    • Top 10 Nationally (AS degrees)
    • Innovation & Awards
  • Student Success Stories
Target Audiences
Legislature | USHE | Accreditation Entities | Board of Trustees

Messaging Supports

  • Access & Enrollment
    • P-20 Pipeline
    • College Going Rate     
    • College Readiness
    • PACE
    • Herriman Campus      
  • Completion
    • Pathways
    • Targeted Student Support
  • Transfer Articulation
    • Access U
    • Partnerships
  • Workforce & Economic Dev
  • Mental Health Services
  • Campus Safety
Target Audiences
Stakeholders | Media | Potential Students | Business Community | General Public

Messaging Supports

  • Workforce & Economic Dev
    • Industry Partnerships
    • Economic Impact
    • MBRC
  • Access & Outreach
    • Prison Education
    • Refugee Support
  • Community Engagement
    • Art, Theatre, CWC
    • Partnerships & Events
      • Tanner Forum
      • Sundance
  • Community Service
    • Current Examples