SLCC 2023-24 Strategic Messaging Priorities
Communications Objective
Deploy consistent, prioritized messages that elevate and build the SLCC brand. Position the college as a leader in providing inclusive, transformative education that supports the success of students and the communities it serves.
Priority Messaging Criteria
- Supports the college's mission, vision, and values
- Elevates and builds positive perceptions of the college
- Demonstrable in practice and results
- Appropriate for external audiences
Target Audiences
Stakeholders | Media | Potential Students | General Public
Stakeholders | Media | Potential Students | General Public
Messaging Categories
To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.
Access
- SLCC is available to all
- Salt Lake County College-going Rate
- College Grad Earnings vs. Non-grads
- Geographic Access and SLCC Campuses
- SLCC Online
- SLCC Diversity, Associated Support Organizations, and HSI
- First-generation Students and Support Programs
- College Outreach Programs
- Prison Education Program
- Concurrent Enrollment
Affordability
- Affordability of SLCC
- SLCC Promise
- Open SLCC
- Scholarships
Other College Services
- Affordable, On-campus Childcare
- Centers for Health and Counseling
- UTA Transit Pass
Target Audiences
Stakeholders | Media | Potential Students | General Public
Stakeholders | Media | Potential Students | General Public
Messaging Categories
To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.
Institutional Quality
- SLCC’s Excellent, World-class Faculty
- Hands-on Learning Opportunities
- Community-engaged Learning
- Open Educational Resources
- Service Learning
- Endowed Faculty
- Transferring to a University
- State-of-the-Art Learning Facilities
- Center for Arts & Media
- Healing Arts Lab
- Culinary Institute
- The Mill
- Westpointe Workforce Training & Education Center
- Future Virtual Film Studio
- Salt Lake Tech
- SLCC Class Size
- SLCC Honors Program
- SLCC Associate Degree Production Rate
- SLCC Awards
- Faculty and Staff Awards
- Athletic Achievements
- Student Achievements
Target Audiences
Legislature | USHE | Accreditation Entities | Board of Trustees
Legislature | USHE | Accreditation Entities | Board of Trustees
Messaging Categories
To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.
- SLCC is Dedicated to Providing College Access to All
- High School and Middle School Programs
- Summer Bridge
- College Readiness Classes
- PACE
- Multiple Campuses Available
- Comprehensive Campaign
- Student Completion
- Pathways
- Transfer Rates and Partners
- Salt Lake Tech
- Westpointe Workforce Training & Education Center
- Campus Safety
- Security Partners
- On-campus Safety Services
- Emergency Management
- SafeUT
Target Audiences
Stakeholders | Media | Potential Students | Business Community | General Public
Stakeholders | Media | Potential Students | Business Community | General Public
Messaging Categories
To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.
- 75 Years of Academic and Community Excellence
- Online Comprehensive Timeline
- SLCC Supports Utah’s Economy
- Aims to Support Workforce Needs
- Industry Partnerships
- SLCC Students Stay in Utah
- SLCC Supports Utah Entrepreneurs Via The Mill
- SLCC Prison Education Program
- SLCC Refugee Leadership Program
- SLCC Supports The Arts
- Permanent Art Collection
- Eccles Gallery
- President’s Art Show
- Beloved Community Project
- Grand Theatre
- Sundance Film Festival Partnership
- Community Writing Center
- SLCC Community Events
- Tanner Forum
- SLCC Community Service
- Thayne Center for Student Life and Leadership
- Employee Service Paid Leave