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SLCC 2023-24 Strategic Messaging Priorities

Communications Objective

Deploy consistent, prioritized messages that elevate and build the SLCC brand. Position the college as a leader in providing inclusive, transformative education that supports the success of students and the communities it serves.

Priority Messaging Criteria

  • Supports the college's mission, vision, and values
  • Elevates and builds positive perceptions of the college
  • Demonstrable in practice and results
  • Appropriate for external audiences
Target Audiences
Stakeholders | Media | Potential Students | General Public

Messaging Categories

To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.

Access

  • SLCC is available to all
  • Salt Lake County College-going Rate
  • College Grad Earnings vs. Non-grads
  • Geographic Access and SLCC Campuses
  • SLCC Online
  • SLCC Diversity, Associated Support Organizations, and HSI
  • First-generation Students and Support Programs
  • College Outreach Programs
    • Prison Education Program
    • Concurrent Enrollment

Affordability

  • Affordability of SLCC
  • SLCC Promise
  • Open SLCC
  • Scholarships

Other College Services

  • Affordable, On-campus Childcare
  • Centers for Health and Counseling
  • UTA Transit Pass

Talking Points

Target Audiences
Stakeholders | Media | Potential Students | General Public

Messaging Categories

To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.

Institutional Quality 

  • SLCC’s Excellent, World-class Faculty
  • Hands-on Learning Opportunities
  • Community-engaged Learning
  • Open Educational Resources
  • Service Learning
  • Endowed Faculty
  • Transferring to a University
  • State-of-the-Art Learning Facilities
    • Center for Arts & Media
    • Healing Arts Lab
    • Culinary Institute
    • The Mill
    • Westpointe Workforce Training & Education Center
    • Future Virtual Film Studio
  • Salt Lake Tech
  • SLCC Class Size
  • SLCC Honors Program
  • SLCC Associate Degree Production Rate
  • SLCC Awards
    • Faculty and Staff Awards
    • Athletic Achievements
    • Student Achievements

Talking Points

Target Audiences
Legislature | USHE | Accreditation Entities | Board of Trustees

Messaging Categories

To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.

  • SLCC is Dedicated to Providing College Access to All
  • High School and Middle School Programs
    • Summer Bridge
    • College Readiness Classes
    • PACE
  • Multiple Campuses Available
  • Comprehensive Campaign
  • Student Completion
    • Pathways
  • Transfer Rates and Partners
  • Salt Lake Tech
  • Westpointe Workforce Training & Education Center
  • Campus Safety
    • Security Partners
    • On-campus Safety Services
    • Emergency Management
    • SafeUT
Target Audiences
Stakeholders | Media | Potential Students | Business Community | General Public

Messaging Categories

To see SLCC’s latest stats, please see our 2023-24 “This is SLCC” document.

  • 75 Years of Academic and Community Excellence
    • Online Comprehensive Timeline
  • SLCC Supports Utah’s Economy
    • Aims to Support Workforce Needs
    • Industry Partnerships
    • SLCC Students Stay in Utah
    • SLCC Supports Utah Entrepreneurs Via The Mill
    • SLCC Prison Education Program
    • SLCC Refugee Leadership Program
  • SLCC Supports The Arts
    • Permanent Art Collection
    • Eccles Gallery
    • President’s Art Show
    • Beloved Community Project
    • Grand Theatre
    • Sundance Film Festival Partnership
    • Community Writing Center
    • SLCC Community Events
      • Tanner Forum
    • SLCC Community Service
      • Thayne Center for Student Life and Leadership
      • Employee Service Paid Leave