The Institutional Marketing and Communications Department (IMC) develops and implements strategic messaging to support the mission of the College. In partnership with the College’s administration, faculty, staff, and students, IMC oversees all internal and external communications, creates college-wide marketing materials, and develops and assists with communication tactics and strategies.
Additionally, IMC markets and promotes the College to external audiences including elected officials, community and business leaders, media, donors, alumni, potential students and the community-at-large.
In order to ensure that the College brand and strategic message is consistent, clear, cost effective and representative of quality education, IMC is responsible for final review and approval of all marketing materials produced for all academic, administrative and student service divisions of the College.
Communication materials for review include:
- Advertisements (newspapers, magazines, television, radio, Web, billboards, transit advertising)
- Brochures
- College-wide publications
- Digital Signage
- Flyers
- Newsletters
- Postcards
- Posters
- Promotional and specialty items
- Videos
- Web pages