Digital Marketing
Our Digital Marketing team is made up of some talented creatives and web pros who directly assist with and fulfill the marketing needs and technical requests of staff, faculty, and other departments within the college. These needs include composing email campaigns, scheduling targeted texts, implementing website edits and additions, completing photo and video requests, administering social media services, and more. Digital Marketing collaborates with each department within IMC to produce marketing materials that promote and advertise the College while ensuring they remain consistent with the College’s voice, tone, and aesthetic. Their responsibilities include:
- SLCC Today
- SMS messaging to students from “Brutus”
- Email drip campaigns to targeted student lists
- SLCC website chatbot responses
- Photo and video requests
- SLCC website updates, maintenance, and edits, including new pages
- Creating and maintaining SLCC’s social media channels